MAILER
Three Panel Flier and Business Card
The Process
Designing for print differs significantly from web publishing. In this project, I created a printable flyer for direct mail. I adhered to guidelines established by the United States Postal Service, as many designers may not be aware of the services they offer to prevent advertising pieces from being returned.
By utilizing these services, I was able to review my design and ensure compliance with standards that are effective for any design. Key elements, such as the placement of the return address and the document's size, are crucial when creating direct mailers. Failing to follow postal standards can lead to the piece being returned, which is not only disappointing—especially when working on a tight timeline—but also costly due to lost postage.
The business card was designed to resemble a circus ticket, attached with clear glue dots. Upon opening, the first panel reveals the ticket, the next panel presents a statement, and the final panel showcases the logo and images, creating a “wow” effect for the recipient.
After sourcing quotes for quantity and selecting an appropriate paper, the document was prepared for print. I provided the printer with a high-resolution PDF after meticulously checking the document for accuracy. As a precaution, I packaged the fonts as a backup, and the flyer and business card ticket were printed using a letterpress.
I emailed the files to the printer, and once completed, I visited the print shop to inspect the quality. Conducting preflight checks and reviewing the printed pieces are essential steps to ensure the final product matches the original design.
BUSINESS CARD
Introducing a fresh take on a classic concept, the business card is designed in the shape of a circus ticket. While the design is more intricate than traditional elements, it effectively utilizes white space to guide the eye across the card and to its reverse side. The card is a standard business card size, doubled, allowing it to fit seamlessly into the fold-out flyer.
Embracing white space provides a sense of safety while taking creative risks is crucial for standing out and fostering innovation. Clients desire their companies to be distinctive. By offering them engaging and dynamic design options, we create a range of possibilities that inspire clients to envision unique opportunities for their brands.
