LOGO DETAILS
Cafe Limon
The Cafe Limon identity package allowed me to leverage the unique features of Illustrator. I employed a 3D warp for the lemon graphic, which enabled me to round and modify the shading. This approach added depth to the logo, giving it a vibrant quality that flat black-and-white logos often lack.
SKETCH CREATION
The Process
The kitty logo was designed to impart a fun, retro feel to the marketing materials. I began with a rough sketch, which I then scanned. Using Illustrator brushes, I applied various strokes and opacities of black and gray to add depth to the drawing. Illustrator allowed me to refine the strokes and overall appearance of the kitty. The necklace was created with the circle shape tool, adjusting the line thickness to enhance its form.
The peacock and star logos were crafted by hand and subsequently scanned into Illustrator. I used the pen tool to create shapes, aligning them to ensure a cohesive flow throughout the design. This logo can be applied across various media, from print to web.
Utilizing Logos
The Process
The client requested a complete identity package. Following the redesign, the existing symbols will be replaced and adjusted across all marketing materials.
The client requested a complete identity package. Following the redesign, the existing symbols will be replaced and adjusted across all marketing materials.
The artboard illustrates the continuity of the marketing materials. I established unity and consistency through the use of various red elements. In the first image, you can see an overview of how the marketing package flows together. I designed a custom envelope inside and out, along with two styles of business cards, letterhead, postcards, thank-you cards, stickers, magnets, and a gift certificate.
These designs are adaptable for web use with file conversion and layout adjustments. Each piece was created to function on different platforms, contributing to a cohesive identity package. This initial board will be updated with the new logo to ensure consistency in their marketing efforts.
